The Humane Society
Case Study
A local Humane Society in Phoenix, AZ needed to establish a reliable revenue stream and increase their new donor database. The declining results year over year from spending on direct mail had begun to shape an uncertain future for them.
The catalyst came after investing $1.8M annually in direct mail campaigns, resulting in less than a 1% response rate on acquisition.
THE
OBJECTIVES
THE
RESULTS
INCREASE NEW
DONOR DATABASE
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Estimated 150 conversations per day for each client representative
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Added 7,382 new donors
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Largest increase of database records
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Consistent month-over-month growth
RELIABLE
REVENUE STREAM
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78% increase of acquired first gift revenue from inception to pre-pandemic production
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From Q4 2019 to Q1 2020 82% increase in budget allocation
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Scaled growth as fundraisers became more tenured quarter over quarter
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Set pace for annual recurring revenue of 1.1M
FULL AUTOMATION WITH EXISTING SYSTEM
Through integration with the local Human Society's existing CRM, we were able to ensure full automation within the existing system and internal workflows.
In addition to that, we delivered seamless new donor acquisition by capturing the required donor information, processing credit card gifts, and automatically setting anniversary dates for the future at the point of sale.
Moreover, daily data files were sent to the local Human Society which helped to immediately begin the stewarding of those new donors to ensure a successful start to their donor journey.
BRAND EXPOSURE
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With no federal or state funding, the local Human Society relies solely on their own marketing plan, and we were able to help them by using mall and retail partner kiosks, resulting in engagement with an estimated 5 million prospective donors.
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Our face-to-face marketing campaign consistently delivers better results than TV, digital, and direct mail campaigns.
LOCAL HUMANE SOCIETY
"New donor acquisition has become more difficult and expensive. Direct mail acquisition response has been decreasing and digital ads are difficult to track and show ROI. This new strategy has helped build our donor database and provides us with a reliable revenue stream for years to come."
-Database Marketing Manager
