CASE STUDY
How a Local Animal Charity Built a Reliable Monthly Giving Program With Long-Term Value
Solving for Sustainability with Smarter Acquisition
When a leading local animal welfare nonprofit prepared to open a new long-term care facility, they needed a revenue solution that could keep pace with growing operational costs. Traditional channels like direct mail were underperforming, their donor base was aging, and other acquisition efforts weren’t delivering.
By partnering with GIG, the organization deployed a face-to-face fundraising strategy designed to increase monthly donor volume, broaden brand exposure, and connect with a younger, mission-aligned audience. The result? A reliable, unrestricted revenue stream fueling lifesaving work every day.
9,547
monthly donors acquired since inception
81%
retention after 1st gift
83%
12-month retention for donors who complete their 2nd gift
$3.15M
in total gross revenue (2019–2024)
75%
of all monthly givers acquired through GIG
47
is the average donor age (vs. 63 across all other channels)
18%
of total annual fundraising revenue is from Face-To-Face fundraising
Four Strategic Wins
1. Build a High-Volume Donor Database
GIG acquired over 14,000 new donors, driving the largest growth in database records across all channels.
2. Broaden Brand Awareness
Retail and residential canvassing reached 1.2M+ prospects, helping expand visibility within the local community.
3.Generate a Predictable Revenue Stream
Consistent, unrestricted monthly donations now provide stable funding for daily operations and long-term care initiatives.
4. Attract a Younger, Loyal Donor Base
New donors skew younger and give longer—boosting both average lifetime value and retention over time.
