CASE STUDY
How a Leading International Humanitarian Organization Built a Scalable Donor Pipeline with Face-to-Face Fundraising
Diversifying Acquisition with Mission-Aligned, In-Person Engagement
In a competitive donor landscape, a globally recognized humanitarian organization partnered with GIG in September 2023 to strengthen their fundraising strategy. Their goal: diversify acquisition channels and build a long-term base of committed donors through meaningful, face-to-face conversations.
Since launch, the campaign has delivered consistent volume, reliable donor quality, and an average pledge of $40.35/month—all while integrating directly into the organization’s internal systems for seamless processing and control.
$40.35
average monthly pledge
No Clawbacks
Invoiced only after first gift
-20% attrition
after the 3rd gift
Seamless integration
with internal CRM systems
Building Sustainable Growth, On Your Terms
With no clawbacks and built-in attrition pricing, this campaign gave the client full budget predictability while maximizing long-term donor value. By setting clear demographic guidelines (ages 25–76 with 25+ years of Australian residency), the focus remained on donor quality over volume.
The result? A campaign that consistently delivers highly retained, high-value monthly givers—with minimal financial risk to the nonprofit.
Partner with GIG USA to Amplify Your Impact
This partnership shows what’s possible when you align your mission with a channel that values transparency, data, and donor experience. Whether you’re looking to stabilize growth or pilot a new acquisition channel, face-to-face remains one of the most powerful, underutilized tools for long-term fundraising.