If you're a non-profit looking to spread the word about your work, you might be wondering if face-to-face marketing is right for you. Although it's not a secret that online marketing has taken the world by storm over the last couple of years, face-to-face marketing remains one of the most effective forms of marketing. Here are three reasons why more and more non-profits prefer personal interactions to reach their audiences.
1. Connection
One of the main aspects that digital marketing lacks is its ability to connect with its audience on a human level. Human connection is reading the room and understanding whether it's an appropriate time to crack a joke. Understanding social cues such as body language, facial expression, and tone of voice allows a more authentic connection and understanding of your donor. For example, when they are looking our client representatives in the eye, engaged, and asking questions about your mission, we know that this person will be a great donor to your organization. This is impossible to glean from a digital marketing campaign.
2. Accessibility
Face-to-face marketing allows your brand to be visible to the general public and everyone who walks by our client representatives. They see your logo, hear your story, and understand who you are even if they fast forward through commercials, aren't on social media when your sponsored post shows, and don't open their "junk" mail. Having a person there to answer questions offers accessibility to your organization that they hadn't had before.
3. Relationship Building
In order to acquire a new donor, a relationship must be built, and for a relationship to be made, there must be trust. While the end goal might be to secure a donation, a connection must be created and solidified before this happens. Your potential donor must feel like they can trust you to build a relationship. This is where face-to-face marketing comes in handy. Establishing a relationship with a warm and friendly face will beat faceless online anonymity any day. Not to mention, donor retention is higher because now, they believe in your brand and trust your people.
Face-to-face marketing has never lost its marketing power with the evolution of technology, social media, and email marketing. Humans are hard-wired to be social creatures. Therefore, face-to-face marketing benefits from being personal with your potential donors and adapting your message to create a lasting, emotional connection.
Want to learn how face-to-face can benefit your marketing plan? Contact us, and we'll coordinate a face-to-face fundraising team for you to put your best face forward.
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